Muhammad Sameer Khan · Founder
Safa Residences
Safa (صفا) — purity, serenity, calm. The standard for how every home we manage is run.
Our Story
I'm 24. I graduated from the University of Sussex in 2024 with a strong 2:1 in Mechanical Engineering with Robotics. My dissertation was an autonomous mapping rover, built in parallel with the first months of a startup.
During my final year I founded a proptech venture — an AI-powered rental platform for students and landlords — and was selected into the University of Sussex's 12-month startup incubator. I attended founder events across London, sitting in rooms with VCs and AI startup founders.
By late 2024 the proptech venture had run its course and I moved to London with one thing in mind: build something of my own. Harrods first — sales associate on the shop floor. Then commission-only, door-to-door for British Gas through a sales agency. Both were deliberate: I needed to learn how to sell with my own name on the line. Three weeks of British Gas was enough; I'd taken what I needed.
With around £6,000 saved, I launched a property media business — high-end videography for developers and agents. I taught myself the craft and bought a professional camera kit.
A Milton Keynes property summit led to my first client: an agent selling Berkeley Group developments. That opened the door to ultra-luxury Berkeley Group launches, penthouse viewings, a yacht party for a new London project, and private briefings with senior sales directors at JLL and CBRE.
By early 2026 the media business had done its job — it funded the move, built the network, and put me inside rooms where high-end property is actually transacted. But standing behind the camera was always documenting someone else's deal. Owning the work end-to-end was the next move. I kept the kit; it's now the marketing engine for Safa Residences, which I founded in March 2026 — a deliberate combination of engineering discipline, proptech thinking, hard-won sales experience, and firsthand exposure to how professional property actually runs.
What We Stand For
- Care over scale. We'd rather run twelve homes properly than a hundred carelessly.
- Quiet, clean, considered. Every home run the way we'd want our own to be.
- One founder. One phone. No call centres, no ticket queues. You speak to the person responsible.
- Built like an engineer. Checklists, systems and accountability behind every stay.
Why new is better
"Yes, we're new. That's the point."
When you work with Safa, you're not handed off to a call centre or a junior account manager. You deal with the founder directly — every property, every landlord, every guest, personally seen to.
We're growing slowly and deliberately. That means you get a level of attention a larger operator simply can't offer.
Speak to the founder
Have a property in mind, or just want to see if we're a fit?